JRC & Sons

Identity System, Packaging, & Marketing Campaign \ Balcom Agency

Cavender’s asked our team to create an in-house boot brand that would communicate the possibilities of western-wear  to millennial, city-dwelling buyers (i.e. Tecovas client base). The Cavender brothers wanted to commemorate the legacy  of their father—James R. Cavender—through the brand’s name, as well as the use of the Bobwhite quail he hunted. Our team created everything from a set of responsive logos, badges, and icons, to various packaging components and a marketing campaign.

+ Jr. Art Director \ Emily Brown

+ Copywriter \ Stephanie Orges

+ Creative Director \ Taylor Potts